RESPONSIVENESS
We look for websites that work well on computers, mobile phones and tables.
TECHNICAL DESIGN
While a site may look good, it’s very important that it works well and in an efficient manner.
SOMETHING DIFFER
We look for uniqueness, for sites that stand out from the crowd.
Why choose Berassoc
We are Irish web and graphic designers
We launched this as a passion project to promote good web design within Ireland, all sites included are based in Ireland.
CASE STUDY
Best eCommerce Site – QuickCrop
We loved Quickcrop’s web design and their great system for showcasing their products.
Imagery
in our opinion Quickcrop use excellent unique imagery to showcase their gardening products.
Colours
Their use of greens on their website is relevant to gardening and promotes trust.
CASE STUDY
Best content website – Betfree
BetFree is an affiliate betting website and their use of carousels to display ‘top picks’ sets them apart from others in our opinion.
Design
As mentioned, their unique carousels set them apart in terms of design and work well on both mobile and desktop.
Content
Their guides work excellently discussing where to bet, and how to find the best option for you.
Colours
Colours are a huge factor in promoting trust in our opinion, and Betfree’s use of greens and greys are not too flashy like some, promoting trust.
Betfree – Betting SitesHow to Craft High-Impact Websites in 2024 How to Craft High-Impact Websites in 2024
Why Less is More
Intelligently designed websites with appropriate functionality are essential when it comes to reaching a wider audience in 2024. You might think that having a visually spectacular website with an impressive psychedelic colour scheme and a fancy aesthetic is the most important thing to aim for when trying to drive up web traffic, right? Wrong. Research tells us that 64% of web users prefer sites to have a simple design. This demonstrates that most web users are seeking simplicity and predictability, whether they know it or not. We also know that first impressions matter, and 88% of users are less likely to return to a website after a bad experience. So, the next question to ask is, what causes bad experiences? This tends to come down to the website not having the features that a web user is looking for. Or even worse, faulty features. How many times have you visited a website when browsing for a service or product, and been unable to find the navigation link to take you to the product range or the testimonials page? This is not only infuriating for the user, but it creates a lack of trust in your competence as a brand or business. When you have the whole wide web to choose from, why would you settle for anything other than the best? This is why intelligent but simple web design, with great functionality, is paramount to your website having a positive impact on individuals, which is what keeps them coming back. Let’s explore some of the crucial features which make websites successful.
Live Chat
If your pursuit is in the realm of e-commerce, then installing a live chat feature will be your holy grail. Building this element into your website gives your site users flexibility in terms of how they communicate, and also empowers you as a business by allowing you to communicate with multiple customers at once. It is likely that you have not yet mastered the art of holding two telephone conversations with a customer at the same time. Well, unless you are super talented… In this way, you are increasing your efficiency in terms of how many customers you can serve, and ultimately sell to. Studies have shown that 41% of web users prefer interacting through live chat over social media and email channels, because it offers immediacy and is a low investment form of contact. Web-users have confidence that their queries will be answered promptly, which keeps their attention. This is important in a day and age where the average attention span is… wait, what was I talking about? Not only do live chat features cater to consumer preferences in terms of accessibility, but they also lead to exceedingly high levels of customer satisfaction, with surveys suggesting that an estimated 86% of live chat tickets end with a satisfied customer.
Comment Sections
If your niche is in crafting captivating blog posts which provoke pensive thought, then you need to give people a space to engage. Comment sections are a perfect way to do this. You kill two birds with one stone, driving engagement with your own ideas, but also by promoting conversation between like-minded viewers. Or even better, viewers who may have a healthy difference of opinion and decide to stage an elaborate debate within your comment section, drawing in curious observers, likely with popcorn in hand.
No matter what type of website you manage, a simple navigation pane which takes users to the specific webpage they desire, is compulsory if you want web-users to have a smooth experience of your site, which will draw them back in the future. Why Less is More
Intelligently designed websites with appropriate functionality are essential when it comes to reaching a wider audience in 2024. You might think that having a visually spectacular website with an impressive psychedelic colour scheme and a fancy aesthetic is the most important thing to aim for when trying to drive up web traffic, right? Wrong. Research tells us that 64% of web users prefer sites to have a simple design. This demonstrates that most web users are seeking simplicity and predictability, whether they know it or not. We also know that first impressions matter, and 88% of users are less likely to return to a website after a bad experience. So, the next question to ask is, what causes bad experiences? This tends to come down to the website not having the features that a web user is looking for. Or even worse, faulty features. How many times have you visited a website when browsing for a service or product, and been unable to find the navigation link to take you to the product range or the testimonials page? This is not only infuriating for the user, but it creates a lack of trust in your competence as a brand or business. When you have the whole wide web to choose from, why would you settle for anything other than the best? This is why intelligent but simple web design, with great functionality, is paramount to your website having a positive impact on individuals, which is what keeps them coming back. Let’s explore some of the crucial features which make websites successful.
Live Chat
If your pursuit is in the realm of e-commerce, then installing a live chat feature will be your holy grail. Building this element into your website gives your site users flexibility in terms of how they communicate, and also empowers you as a business by allowing you to communicate with multiple customers at once. It is likely that you have not yet mastered the art of holding two telephone conversations with a customer at the same time. Well, unless you are super talented… In this way, you are increasing your efficiency in terms of how many customers you can serve, and ultimately sell to. Studies have shown that 41% of web users prefer interacting through live chat over social media and email channels, because it offers immediacy and is a low investment form of contact. Web-users have confidence that their queries will be answered promptly, which keeps their attention. This is important in a day and age where the average attention span is… wait, what was I talking about? Not only do live chat features cater to consumer preferences in terms of accessibility, but they also lead to exceedingly high levels of customer satisfaction, with surveys suggesting that an estimated 86% of live chat tickets end with a satisfied customer.
Comment Sections
If your niche is in crafting captivating blog posts which provoke pensive thought, then you need to give people a space to engage. Comment sections are a perfect way to do this. You kill two birds with one stone, driving engagement with your own ideas, but also by promoting conversation between like-minded viewers. Or even better, viewers who may have a healthy difference of opinion and decide to stage an elaborate debate within your comment section, drawing in curious observers, likely with popcorn in hand.
No matter what type of website you manage, a simple navigation pane which takes users to the specific webpage they desire, is compulsory if you want web-users to have a smooth experience of your site, which will draw them back in the future.
Suggest a site
Think your site or maybe one you’ve visited deserve a showcase? Contact us below.